CVOEO Philanthropy & Communications Resources

This document was developed to help us work together to build reliable and cohesive branded communications and marketing materials that collectively build CVOEO’s reputation in the communities we serve. 

Why Use a Style Guide?

A consistent style guide helps us create materials that are recognizable and trustworthy. With community members accessing services from various organizations, a unified voice strengthens our brand and makes it easier for people to connect with our services across programs. Many CVOEO programs have their own outreach approach to meet specific community needs. By following these guidelines whenever possible, we familiarize community members with our branding and help them understand each program within the context of CVOEO’s overarching mission.

Click here to access CVOEO Style Guide

CVOEO Style Guide includes the following:

• CVOEO Logos & Guidance
• CVOEO Color Palette
• Each color includes its RGB, CMKY, and HEX Code.
• CVOEO Preferred Fonts
• Image Guidance
• Email Signature Best Practices
• CVOEO Presentation Sample
• CVOEO Zoom/Teams Background
• CVOEO Flyer Sample
• CVOEO Poster Sample

Unsure of how to use our style guide? Stay tuned for a zoom recorded workshop overviewing best practices.

Want to spread the word about our CVOEO resources? Here's your toolkit. Find templates, tips, and resources to create eye-catching posters and engaging social media content.

Social Media

It's more than just sharing, it's about strategy! Below are some resources to support your content development and sharing.

• Social Media Guidance: Online Resource
  • This article from Constant Contact provides a helpful overview of social media strategies for non-profits.
• Information About Meta Business Suite (for Facebook & Instagram)
• Hashtag Samples (login with your Microsoft credentials)

Posters & Print Marketing

Want to advertise but don't know where to start? Our Style Guide offers guidance and templates. For quick access, visit the following.

• CVOEO Poster Template: PDF | Canva link  | Word Link
• CVOEO Workshop Template: PDF | Canva link coming soon

Logos

Using our logos helps to build or brand! Find downloadable files below.

CVOEO Logo with Tagline (full color): PDF | PNG

CVOEO Logo with Tagline (black & white): PDF | PNG

CVOEO Logo without Tagline (full color): PDF | PNG

CVOEO Logo without Tagline (black & white): PDF | PNG

CVOEO Circle Icon: PDF | PNG

CVOEO Square Icon: PDF | PNG

CVOEO Letterhead: PDF

Presentations

Nobody likes to start a PowerPoint from scratch. To use CVOEO’s template, download the file  and overwrite the contents to make it your own. The presentation defaults with an intro slide, but you are able to swap this out or add to it from the New Slide menu, which includes a variety of branded slides. On the Home tab, click New Slide. In the New Slide dialog box, select the layout that you want for your new slide.

CVOEO Presentation Template

To better serve our clients, each other, and the community, CVOEO aims to strengthen and communicate the collaborative approach between our various programs. Since many of our clients benefit from multiple services, it's important to recognize the full range of our work and emphasize that CVOEO provides comprehensive support to meet their needs. When engaging with external constituents, especially the media, highlight how your program is part of the CVOEO umbrella.

Together, we are stronger! Please keep in mind that this webpage is a living document and will be updated regularly. Thank you for being a part of this effort.

CVOEO Mission

The Champlain Valley Office of Economic Opportunity (CVOEO) addresses fundamental issues of economic, social, racial, and environmental justice and works with people to achieve economic independence.

CVOEO Talking Points

• CVOEO provides wraparound services to people and communities across Vermont.
• With ten distinct yet interconnected programs, CVOEO offers a holistic and client-centered approach to serving individuals, families, and communities.
• CVOEO provides vital services to more than 11,450 households and more than 21,200 individuals every year.
• CVOEO’s programs primarily operate in Addison, Chittenden, Franklin, and Grand Isle Counties. However, CVOEO’s Housing Advocacy Programs serve residents statewide and CVOEO’s Office of Racial Equity and Community Inclusion provides advocacy and support throughout Vermont.
• CVOEO relies on support from various funding sources, including federal, state, and local governments, foundations, corporations, and individuals.
• CVOEO bridges gaps and builds futures, providing individuals and families with the basic needs of food, fuel, and housing support in times of crisis. CVOEO helps people and communities acquire the necessary education, financial skills, and assets to build a stable future in which they thrive.
• CVOEO is a nonprofit organization founded in 1965 to implement the goals of the Economic Opportunity Act of 1964.
• CVOEO is one of five Community Action Agencies in Vermont.
• CVOEO employs a dedicated staff of approximately 230 employees.

Boilerplate language for press releases or other uses:

[YOUR PROGRAM NAME HERE] is a program of Champlain Valley Office of Economic Opportunity (CVOEO), a social services organization with ten distinct yet interconnected programs. CVOEO addresses fundamental issues of economic, social, racial, and environmental justice and works with people to achieve economic independence. Formed in 1965 to carry out the Economic Opportunity Act of 1964, CVOEO is a nonprofit organization that relies on support from various sources, including federal, state, and local governments, foundations, corporations, and individuals. With a dedicated and passionate staff of more than 230 employees, CVOEO offers a holistic and client-centered approach to serving individuals, families, and communities and provided vital support to 21,000 Vermonters last year. To learn more about CVOEO, its mission, impact, and programs, visit cvoeo.org.

There are several ways individuals, businesses, and community groups can donate including in honor or in memory of a loved one, cash, check, credit, debit, ACH, PayPal, Venmo, Google Pay, Donor-advised funds (DAF), gifts through their will or estate, stocks, and more. A more detailed outline can be found on CVOEO’s Donate Now webpage.

If someone expresses interest in donating to CVOEO, please connect them with the Philanthropy team at philanthropy@cvoeo.org. Donations can be made 24/7 at cvoeo.org and donors can choose to designate to a specific program when making a gift. To have on hand for offline donations, we’ve created the following General Donation Form which captures important information. Please bring these to the Philanthropy team via email at philanthropy@cvoeo.org, our offices at 255 in Burlington, or via mail to CVOEO, PO Box 1265, Burlington, VT 05402. Note: For security reasons, forms which include credit card information should never be emailed.

CVOEO Donation Policy

CVOEO Donation Form

Through our online fundraising software, Fundraise Up, we can provide unique fundraising campaigns, QR codes, peer-to-peer campaigns, website pop-ups and more! Please reach out via the General Support Request Form above.

In kind support includes donations of physical items such as food, furniture, etc. and donations of services such as a free or discounted service rate, free marketing ad, etc. Tracking these donations is important for the philanthropy and finance teams, as well as to ensure we are properly acknowledging the generosity of those who give. Please have donors fill out the below In Kind Donation Form and then submit this to Linnie Trimmer, ltrimmer@cvoeo.org, and Taylor Thornton, tthornton@cvoeo.org.

CVOEO In Kind Policy

CVOEO In Kind Form

Program Directors or Associate Directors should order business cards for themselves and staff using the form below. From there, our Community Engagement & Marketing Team will create a design mockup for your approval. Once approved, we'll place the order and send a receipt to the requesting Program Director or Associate Director.

After the order is placed, we'll confirm via email. The assigned Director or Associate Director should submit a check request to Sage using the forwarded receipt. Business Cards will be shipped to the provided address.

Please allow 5-7 business days for processing, and plan for at least two weeks in advance if you need your order by a specific date.

Business Card Request Form

We use a template to create all business cards. See below!

Hosting an event? Tabling at an upcoming fair? Let's add it to the CVOEO Calendar! Please use the form below to share your upcoming opportunity.

Calendar Submission Form

Let’s share our stories! Every CVOEO employee plays a vital role in fulfilling our mission. By sharing your story, you'll help us inspire our community, advocate for systems change, and increase our visibility.

We are so often too busy in our day-to-day work to share about our CVOEO experiences, whether it's a success story, a challenge overcome, or a memorable moment. The stories of our work underline the critical need for our services and to expand our services. Our work has greater potency when we can share with each other, our community members, and our supports the stories that make CVOEO who we are.

Submit your story, along with your name, a photo or two, and program information, using the form below.

Story Submission Form

We respect the privacy and intentions of our community. This form is required for any individual featured in photos that we intend to use for promotional purposes. By signing this form, you consent to the use of your image in our marketing materials, website, or other promotional activities.

Consent Form

It's important to keep your webpages up-to-date so that current and prospective clients, partners, and community members have the most accurate information about our programs and services. To submit an edit to your existing webpages, please use the form below.

Website Request Form

Hoping to create a new page or make a more substantial website adjustment? Please set up an appointment using our General Support Request above, and we will reach out asap.